Off Topic: A Branding Nightmare

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Visualize, if you will, a tree removal company. Executives sit around trying to come up with a name that will make customers feel secure in your competence. Aha, we should call ourselves “Reliable Tree Services.” We could even put the word RELIABLE right on our cranes.

Do you think the manager’s ever thought they would see the following pictures? What a mess!!!

You should check out the video (scroll down past the photos).

[via Attuworld]

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Category and Tags

This post filed in the following categories:

Business - Discusses general business concepts, techniques, and information of interest.
Humor - Posts that are presented simply because the author found them funny.
Off-Topic - Any miscellaneous topic the authors found interesting, but that do not fit our standard categories.

Tagged as: branding, Humor, marketing, tree removal

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About the Author

This post was written by Neal Levene, CEO of InnovaTech, Inc., who blogs about data and business issues here at Simple Complexity and about a variety of other topics at NealLevene.com. Find Neal on LinkedIn or follow him on Twitter. Neal is available to speak to your organization on a variety of topics. You may also use Simple Complexity's Contact Form.