Google Trends

November 21st, 2007 | by Nathan |

I don’t check Google Labs often enough. Every time I do, I find some new gadget or tool I can’t help but mess around with. This time I was surfing the net and found some trend analysis visualizations that caught my attention. The new Google Trends tool is worth a look.

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With Google Trends, you can compare the world’s interest in your favorite topics. Enter up to five topics and see how often they’ve been searched on Google over time. Google Trends also shows how frequently your topics have appeared in Google News stories, and in which geographic regions people have searched for them most.

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I find this particularly interesting because my job involves providing clients with a meaningful understanding of their organizations operations by managing their complex data and turning it into usable information.

A part of that is trend analysis. Through analyzing trends over time, you are able to make relavitely accurate predictions of what will happen in the future, giving people the ability to prepare ahead of time and maximize potential.

The Google Trends tool also incorporates some other funcionality making it even more robust.

Located just beneath our search-volume graph is our news-reference-volume graph…shows you the number of times your topic appeared in Google News stories.

Below the search and news volume graphs, Google Trends displays the top cities, regions, and languages in which people searched for the first term you entered.

The tool is still in it’s beta phase and google is looking for feedback.

Popularity: 5% [?]

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