Proportional Surface Bubble Chart

June 27th, 2006 | by Neal Levene |

I think that the below pictured graphic (found here) is a particularly interesting visualization method.

Click here to see a dynamic version of the chart built in real time.

What you are looking at is pairs of letters that were found in a large collection of text. In the particular catalog of English texts evaluated, “he” was the most frequently occurring pair. The site shows examples created in other languages as well.

Each bubble represents an instance of the pattern in the sample. The size of each bubble is proportional to the number of appearances in the sample. Each bubble defends its space moving neighboring bubbles and changing scale. The final result allows results to jump out at you.

While letter pairs are not an interesting business topic (at least not to me, this analysis was done to assist development of new typography), using this technique could be very interesting to evaluate concepts that appear in a collection of articles, products ordered from on online website, or contribution of various expenses to total cost.

What do you think?

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