Actionable Information
June 22nd, 2006 | by Neal Levene |Businesses are rife with data - so much data that it can become overwhelming. Frequently, analysis goes unused when it is not presented in an actionable format.
I worked once for a cable company that was in a competitive market. This was when a local cable company would generally have no competition. The company had a great data warehouse that displayed where they were losing customers on this elaborate color-coded map of their city. The data was of high quality. They received the report in a timely manner. The data was even integrated with their other systems. The problem? Actions were never taken. A meeting full of hand wringing and paralyzing analysis would occur.
The value of business intelligence must be measured in the value of actions taken.
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